Course Title: Certified Digital Marketing Professional
Proficiency Level: Intermediate
Prerequisite Requirements: Prior knowledge of marketing or experience working in marketing-related roles.
Course Description:
The course is designed to help learners develop practical skills required for an Intermediate Certified Digital Marketing Professional in a modern business environment. The course follows industry-wide standards and best practices, and all objectives are measurable for the successful digital marketing of a business.
Course Structure:
Unit 1: Introduction to Digital Marketing
Unit 2: Understanding Your Audience
Unit 3: Developing Brand Strategies
Unit 4: Creating Content that Resonates
Unit 5: Search Engine Optimization (SEO)
Unit 6: Paid Advertising
Unit 7: Analytics and Metrics
Unit 8: Social Media Marketing
Unit 9: Email Marketing
Unit 10: Capstone Project
Course Objectives:
- Understanding of basic digital marketing concepts.
- Identify and understand the target audience, buying behaviors, and how to create customer personas.
- Strategies to develop or improve brand image and increase brand awareness that aligns with targeted audience preferences.
- Creation of content for digital marketing campaigns, including ad copy, headlines, and visuals.
- Knowledge and skills to improve SEO for a website or blog.
- Ability to create, run and optimize paid advertising campaigns on various platforms like Google AdWords, Facebook Ads, and Instagram Ads.
- Introduction to analytics metrics and the tools to interpret and analyze digital information
- Understand the importance of social media and implement a social media marketing strategy
- Create effective email marketing campaigns that build brand loyalty, generate leads, and increase conversion rates.
- Develop a comprehensive and real-world-like digital marketing plan for a business.
