Business Models | Business | Online Courses


Description: This course will define the structure of business models; identify basic business model archetypes; and compare profitability, efficiency, and market value. 

Prerequisite: 1st year student  

Learning Objectives: Students will 

  • Identify and analyze several different business models. 
  • Analyze the business models of competitors. 
  • Understand the economics underlying common business models. 
  • Understand the dynamics that propels a business model to success. 
  • Build a business model for your own innovation. 
SKU: 3825 Categories: , Tag:



  • Student will write a 7 – 10 page Essay Identifying and Comparing the three most common business models in an industry. Submit within the first 6 weeks of starting this course. 
  • Student will write a 7 – 10 page Essay Identifying and justifying the best Business Model for a specific organization. 

Recommended Readings:

The Business Model Navigator: 55 Models That Will Revolutionise Your Business. 2014. 

Oliver Gassmann and Karolin Frankenberger 

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 2010. Alexander Osterwalder and Yves Pigneur