Enrollment Management in Higher Education
Course Description:
This course will provide a comprehensive overview of principles and practices of strategic process including marketing and recruitment through graduation. Participants will have exposure to contemporary issues and legal problems in enrollment management.
Learning Objectives:
- learn to set realistic enrollment goals
- identify and secure sufficient resources to meet enrollment objectives
- understand how to develop an annual marketing and recruitment plan as well as a three-to-five-year strategic enrollment and revenue plan
- examine how to build your recruitment database and inquiry pool
- understand how to track your marketing and recruitment activities
