Marketing International | Business | Online Courses


Marketing International

Course Description:

Marketing International is an advanced online course that covers the fundamental principles of marketing strategies and tactics on a global scale. This course will give you a deep understanding of the challenges and opportunities involved in marketing across different countries and cultures. You will learn how to develop effective marketing campaigns that resonate with international audiences and build strategies that can drive successful growth in global markets.

Through interactive lectures, readings, discussions, and assignments, you will acquire the knowledge and skills required to design and implement international marketing campaigns. This course is ideal for professionals and students who are interested in pursuing careers in marketing, advertising, or international business, or anyone seeking to expand their knowledge and expertise in global marketing.

Course Objectives:


  • Understand the fundamental principles of international marketing and its relevance to global business operations
  • Analyze the cultural, political, and economic factors affecting international marketing and the impact of globalization and digitalization
  • Develop an understanding of the differences in legal and ethical frameworks for international marketing
  • Develop customer insight strategies that enhance brand image and marketing success
  • Understand the importance of localization for international marketing campaigns
  • Develop a comprehensive understanding of pricing policies, distribution channels, communication, and product development strategies
  • Develop skills in effective segmentation, targeting, and positioning of products and services in global markets.
  • Understand the role of research methods in international marketing and use statistical data to inform decision making
  • Analyze the effect of emerging technologies and their impact on international marketing
  • Apply marketing theory and principles to real-world problems and evaluate the effectiveness of international marketing strategies
SKU: 4154-1 Categories: , Tag:


Our online continuing education courses offer a modern, innovative approach to learning for the global market. Our courses are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, peer review assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.

  • Interactive activities and learning path
  • Instant Access to our platform/multimedia content
  • 1-year full access to the purchased courses