Marketing Management | Business | Online Courses


Marketing Management Course Syllabus

Course Description:

This course is designed to provide students with the knowledge and skills needed to manage marketing activities in an organization. Students will learn about marketing information systems and research, the marketing mix, customer segmentation, pricing strategies, product positioning, and more. By the end of this course, students will be able to develop effective marketing plans and strategies that can be used to increase sales and profits.

Course Objectives:

  • Understand the fundamentals of marketing management
  • Develop an understanding of market research methods
  • Learn how to identify customer segments and target markets
  • Analyze pricing strategies for different products or services
  • Understand the importance of product positioning in a competitive market
  • Create effective promotional campaigns for different products or services
  • Develop an understanding of digital marketing techniques such as SEO, PPC, and social media advertising
  • Learn how to measure the success of a marketing campaign using analytics tools such as Google Analytics
  • Understand how to create effective content for digital channels such as websites, blogs, and social media platforms
  • Develop an understanding of global marketing trends and best practices
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Our online continuing education courses offer a modern, innovative approach to learning for the global market. Our courses are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, peer review assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.

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