- Understanding of basic digital marketing concepts.
- Identify and understand the target audience, buying behaviors, and how to create customer personas.
- Strategies to develop or improve brand image and increase brand awareness that aligns with targeted audience preferences.
- Creation of content for digital marketing campaigns, including ad copy, headlines, and visuals.
- Knowledge and skills to improve SEO for a website or blog.
- Ability to create, run and optimize paid advertising campaigns on various platforms like Google AdWords, Facebook Ads, and Instagram Ads.
- Introduction to analytics metrics and the tools to interpret and analyze digital information
- Understand the importance of social media and implement a social media marketing strategy
- Create effective email marketing campaigns that build brand loyalty, generate leads, and increase conversion rates.
- Develop a comprehensive and real-world-like digital marketing plan for a business.
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Course Title: Certified Digital Marketing Professional Proficiency Level: Intermediate Prerequisite Requirements: Prior knowledge of marketing or experience working in marketing-related roles. Course Description: The course is designed to help learners develop practical skills required for an Intermediate Certified Digital Marketing Professional in a modern business environment. The course follows industry-wide standards and best practices, and all objectives are measurable for the successful digital marketing of a business. Course Structure: Unit 1: Introduction to Digital Marketing Unit 2: Understanding Your Audience Unit 3: Developing Brand Strategies Unit 4: Creating Content that Resonates Unit 5: Search Engine Optimization (SEO) Unit 6: Paid Advertising Unit 7: Analytics and Metrics Unit 8: Social Media Marketing Unit 9: Email Marketing Unit 10: Capstone Project Course Objectives: -
Course Title: How to Open a Business
Proficiency Level: Beginner
Prerequisite Requirements: No prior business experience required; basic financial literacy recommended.
Course Description:
This course equips aspiring entrepreneurs with the foundational knowledge and tools needed to successfully start a business. It covers essential topics such as identifying viable business ideas, conducting market research, choosing a legal structure, registering a business, and managing initial finances. Learners will gain a clear understanding of the step-by-step process to launch a business, aligned with industry best practices and measurable objectives. By the end of the course, participants will be able to develop a realistic business plan and take confident first steps into entrepreneurship. -
Course Title: How to Open a Non-Profit
Proficiency Level: Beginner
Prerequisite Requirements: No prior nonprofit experience required; interest in social impact or community work is recommended.
Course Description:
This course guides learners through the essential steps to establish a nonprofit organization. From defining a mission and vision to navigating legal requirements, securing tax-exempt status, and building a board of directors, participants will develop a clear roadmap for launching a successful nonprofit. The course also introduces key concepts in fundraising, budgeting, and compliance. Aligned with sector best practices, the course includes measurable objectives to ensure learners are equipped to create organizations that generate positive and lasting social change. -
Course Title: How to Run a Successful Business
Proficiency Level: Intermediate
Prerequisite Requirements: Basic understanding of business operations or completion of a foundational entrepreneurship course.
Course Description:
This course is designed to help current business owners and managers strengthen the core operations of their businesses for long-term success. It explores key areas such as strategic planning, financial management, marketing optimization, customer service, and team leadership. Learners will gain actionable insights into how to streamline processes, improve profitability, and adapt to market changes. The course follows industry standards and includes measurable objectives to ensure learners can apply practical skills that drive sustainable growth and operational excellence.