Course Description: This course covers advanced topics in hospitality marketing, including digital marketing, customer relationship marketing, and marketing analytics.
Course Objectives:
- To understand current trends in hospitality marketing.
- To develop advanced digital marketing strategies.
- To enhance customer relationship marketing efforts.
- To analyze marketing data for strategic insights.
Learning Outcomes:
- Identify and explain current trends in hospitality marketing.
- Create and implement advanced digital marketing strategies.
- Strengthen customer relationships through marketing efforts.
- Use marketing analytics to drive decision-making.
