Crisis Management in Hospitality


Course Description:
This course provides strategies for managing crises in the hospitality industry. Topics include risk assessment, emergency planning, communication strategies, and recovery processes. Participants will learn to handle crises effectively and maintain business continuity.

Course Objectives:

  • Understand the principles of crisis management.
  • Develop risk assessment and emergency planning strategies.
  • Implement effective crisis communication plans.
  • Ensure business continuity and recovery.

Learning Outcomes:

  • Manage crises effectively in hospitality settings.
  • Develop and implement risk assessment and emergency planning strategies.
  • Communicate effectively during crises.
  • Ensure business continuity and recovery.


Course Contents:

Unit 1: Introduction to Crisis Management

  • Overview of crisis management concepts.
  • Importance of crisis management in hospitality.

Unit 2: Identifying Potential Crises

  • Identifying and assessing potential crises.
  • Understanding crisis triggers.

Unit 3: Risk Assessment and Mitigation

  • Techniques for risk assessment.
  • Developing risk mitigation strategies.

Unit 4: Crisis Communication Strategies

  • Developing effective crisis communication plans.
  • Communicating with stakeholders during crises.

Unit 5: Emergency Response Planning

  • Developing and implementing emergency response plans.
  • Coordinating emergency responses.

Unit 6: Business Continuity Planning

  • Ensuring business continuity during crises.
  • Developing business continuity plans.

Unit 7: Case Studies in Crisis Management

  • Successful crisis management implementations.
  • Lessons learned from case studies.

Unit 8: Recovery and Post-Crisis Management

  • Managing recovery processes.
  • Evaluating and learning from crises.

Unit 9: Technology in Crisis Management

  • Leveraging technology for crisis management.
  • Implementing crisis management systems.

Unit 10: Capstone Project

  • Developing a crisis management plan.
  • Implementing crisis management strategies learned in the course.


  • Participation and Engagement (20%)
  • Case Studies and Projects (30%)
  • Midterm and Final Exams (30%)

Capstone Project (20%)

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