Description
Unit 1: Introduction to Soft Power and Cultural Diplomacy
Explores soft power theory and the evolution of cultural diplomacy.
Learning Objectives:
– Define soft power and its role in contemporary diplomacy.
– Analyze the strategic value of cultural exchange and engagement.
Content: Explores soft power theory and the evolution of cultural diplomacy.
Activity: Map soft power assets by country and category.
Assessment: Soft power map and analysis rubric.
Unit 2: Theoretical Frameworks and Global Case Studies
Examines country-level strategies and lessons from global initiatives.
Learning Objectives:
– Analyze the strategic value of cultural exchange and engagement.
– Design programs that promote national values and mutual understanding.
Content: Examines country-level strategies and lessons from global initiatives.
Activity: Compare national cultural diplomacy strategies.
Assessment: Strategy comparison paper and discussion.
Unit 3: Designing and Implementing Cultural Programs Abroad
Guides program development in culture, heritage, and intercultural arts.
Learning Objectives:
– Design programs that promote national values and mutual understanding.
– Evaluate public diplomacy tools such as arts, education, and sports.
Content: Guides program development in culture, heritage, and intercultural arts.
Activity: Draft a cultural exchange project for a mission abroad.
Assessment: Exchange project draft and peer feedback.
Unit 4: Cultural Branding and National Image Management
Teaches image curation, reputation management, and nation branding.
Learning Objectives:
– Evaluate public diplomacy tools such as arts, education, and sports.
– Assess the effectiveness of global cultural diplomacy campaigns.
Content: Teaches image curation, reputation management, and nation branding.
Activity: Write a national image audit with branding suggestions.
Assessment: Audit report and branding plan rubric.
Unit 5: Creative Industries and International Collaboration
Focuses on diplomacy through media, fashion, music, and design.
Learning Objectives:
– Assess the effectiveness of global cultural diplomacy campaigns.
– Coordinate cultural initiatives with embassies and ministries.
Content: Focuses on diplomacy through media, fashion, music, and design.
Activity: Plan a collaborative arts diplomacy program.
Assessment: Arts program proposal scoring guide.
Unit 6: Education, Language, and Exchange Diplomacy
Covers academic, linguistic, and youth diplomacy strategies.
Learning Objectives:
– Coordinate cultural initiatives with embassies and ministries.
– Align cultural programming with broader diplomatic strategy.
Content: Covers academic, linguistic, and youth diplomacy strategies.
Activity: Create an academic and language diplomacy initiative.
Assessment: Education initiative rubric and review.
Unit 7: Public-Private Partnerships in Cultural Diplomacy
Highlights joint projects with NGOs, creatives, and the private sector.
Learning Objectives:
– Align cultural programming with broader diplomatic strategy.
– Measure cultural perception and influence in global affairs.
Content: Highlights joint projects with NGOs, creatives, and the private sector.
Activity: Design a partnership proposal with a cultural institution.
Assessment: Partnership design and communication plan.
Unit 8: Monitoring, Evaluation, and Impact Measurement
Introduces tools for tracking reach, engagement, and perception.
Learning Objectives:
– Measure cultural perception and influence in global affairs.
– Foster inclusive, respectful intercultural dialogue and outreach.
Content: Introduces tools for tracking reach, engagement, and perception.
Activity: Build an evaluation framework for a cultural program.
Assessment: Evaluation plan submission and impact metrics critique.
Unit 9: Simulation: Launching a National Cultural Campaign
Simulates a launch campaign targeting multiple cultural markets.
Learning Objectives:
– Foster inclusive, respectful intercultural dialogue and outreach.
– Develop a national soft power strategy for international engagement.
Content: Simulates a launch campaign targeting multiple cultural markets.
Activity: Run a simulation to launch and troubleshoot a campaign.
Assessment: Simulation coordination rubric and reflection paper.
Unit 10: Capstone: National Cultural Diplomacy and Soft Power Strategy
Concludes with a student-led national strategy proposal and presentation.
Learning Objectives:
– Develop a national soft power strategy for international engagement.
– Define soft power and its role in contemporary diplomacy.
Content: Concludes with a student-led national strategy proposal and presentation.
Activity: Deliver a full soft power strategy with multimedia elements.
Assessment: Capstone strategy and creative oral presentation rubric.
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