Description
Course Contents:
Unit 1: Introduction to CRM
- Overview of CRM concepts.
- Importance of CRM in hospitality.
Unit 2: CRM Technologies
- Key CRM tools and technologies.
- Implementing CRM systems in hospitality.
Unit 3: Customer Data Management
- Collecting and managing customer data.
- Analyzing customer data for insights.
Unit 4: Personalization and Customer Experience
- Personalizing customer interactions.
- Enhancing customer experience through personalization.
Unit 5: Loyalty Programs
- Designing and managing customer loyalty programs.
- Strategies for increasing customer loyalty.
Unit 6: Customer Feedback Management
- Collecting and analyzing customer feedback.
- Using feedback to improve services.
Unit 7: Social Media and CRM
- Leveraging social media for CRM.
- Engaging with customers on social media.
Unit 8: CRM Metrics and Analytics
- Measuring CRM performance.
- Analyzing CRM data for decision-making.
Unit 9: Case Studies in CRM
- Successful CRM implementations in hospitality.
- Lessons learned from case studies.
Unit 10: Capstone Project
- Developing a CRM strategy and implementation plan.
- Applying CRM strategies learned in the course.
Evaluation:
- Participation and Engagement (20%)
- Case Studies and Projects (30%)
- Midterm and Final Exams (30%)
- Capstone Project (20%)
AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.
- Interactive activities and learning path
- Instant access to our platform/multimedia content
- 1-year full access to the purchased courses
