Description
Unit 1: Foundations of eDiplomacy and Public Diplomacy Online
Introduces digital diplomacy as a tool for foreign policy and engagement.
Learning Objectives:
– Define eDiplomacy and its role in modern international relations.
– Analyze digital platforms used by embassies and ministries of foreign affairs.
Content: Introduces digital diplomacy as a tool for foreign policy and engagement.
Activity: Research digital diplomacy models and compare global practices.
Assessment: Research paper and comparison chart.
Unit 2: Social Media Strategies for Diplomatic Engagement
Explores platform selection, audience targeting, and content calendars.
Learning Objectives:
– Analyze digital platforms used by embassies and ministries of foreign affairs.
– Craft content for diplomatic messaging across digital channels.
Content: Explores platform selection, audience targeting, and content calendars.
Activity: Create a 7-day digital content calendar for a fictional embassy.
Assessment: Content calendar rubric and feedback.
Unit 3: Crafting Digital Messages and Multimedia Content
Teaches writing, imagery, and video creation for diplomatic contexts.
Learning Objectives:
– Craft content for diplomatic messaging across digital channels.
– Measure digital engagement and its impact on public perception.
Content: Teaches writing, imagery, and video creation for diplomatic contexts.
Activity: Write a digital press release with embedded visual content.
Assessment: Digital press release grading rubric.
Unit 4: Analytics, Metrics, and Measuring Impact
Covers tools for data collection, analysis, and strategic insight.
Learning Objectives:
– Measure digital engagement and its impact on public perception.
– Identify and counteract disinformation and reputational threats.
Content: Covers tools for data collection, analysis, and strategic insight.
Activity: Build a metrics dashboard and analyze engagement data.
Assessment: Engagement analytics worksheet and summary.
Unit 5: Disinformation, Cyber Threats, and Reputation Management
Examines case studies and strategies to counter online threats.
Learning Objectives:
– Identify and counteract disinformation and reputational threats.
– Develop strategies for online crisis communication and response.
Content: Examines case studies and strategies to counter online threats.
Activity: Role-play a disinformation crisis and develop a response thread.
Assessment: Crisis thread performance evaluation.
Unit 6: Digital Crisis Communication Planning
Guides development of rapid-response frameworks and online messaging.
Learning Objectives:
– Develop strategies for online crisis communication and response.
– Apply branding principles to strengthen a nation’s digital image.
Content: Guides development of rapid-response frameworks and online messaging.
Activity: Simulate a digital press conference for a national emergency.
Assessment: Simulation report and communication checklist.
Unit 7: Nation Branding in the Digital Era
Explores identity, symbolism, and messaging for national branding.
Learning Objectives:
– Apply branding principles to strengthen a nation’s digital image.
– Adapt messaging to regional, linguistic, and cultural audiences.
Content: Explores identity, symbolism, and messaging for national branding.
Activity: Design a visual identity package for a national campaign.
Assessment: Branding portfolio and instructor review.
Unit 8: Localization and Cultural Adaptation of Digital Content
Addresses the tailoring of content for specific cultural and linguistic groups.
Learning Objectives:
– Adapt messaging to regional, linguistic, and cultural audiences.
– Collaborate with media and tech stakeholders to amplify diplomatic reach.
Content: Addresses the tailoring of content for specific cultural and linguistic groups.
Activity: Translate and adapt content for 3 regional audiences.
Assessment: Adaptation paper with peer assessment.
Unit 9: Case Studies in Successful eDiplomacy Campaigns
Reviews high-impact campaigns from foreign ministries and embassies.
Learning Objectives:
– Collaborate with media and tech stakeholders to amplify diplomatic reach.
– Design a comprehensive digital diplomacy and branding strategy.
Content: Reviews high-impact campaigns from foreign ministries and embassies.
Activity: Case analysis and critique of real diplomatic digital campaigns.
Assessment: Campaign case study analysis and group review.
Unit 10: Capstone: National Digital Diplomacy & Branding Plan
Final project includes a full branding and digital strategy plan for a nation.
Learning Objectives:
– Design a comprehensive digital diplomacy and branding strategy.
– Define eDiplomacy and its role in modern international relations.
Content: Final project includes a full branding and digital strategy plan for a nation.
Activity: Develop and present a full digital diplomacy plan for a chosen country.
Assessment: Capstone presentation and written strategy plan.
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