Course Description: This course provides training on utilizing digital marketing techniques for healthcare organizations. Participants will learn about online marketing, social media, and digital advertising to enhance patient engagement and organizational growth.
Outcomes:
- Implement effective digital marketing strategies in healthcare.
- Utilize online marketing techniques to engage patients.
- Develop social media marketing plans.
- Implement digital advertising strategies.
- Enhance patient engagement and organizational growth through digital marketing.
Units:
- Introduction to Digital Marketing in Healthcare
- Principles of Digital Marketing
- Online Marketing Techniques
- Social Media Marketing in Healthcare
- Developing Digital Marketing Plans
- Implementing Digital Advertising Strategies
- Evaluating Digital Marketing Outcomes
- Engaging Patients Through Digital Marketing
- Best Practices in Digital Marketing
- Case Studies and Practical Applications in Digital Marketing
