Digital Transformation in Hospitality


Course Description:
Participants will explore advanced marketing strategies tailored to the hospitality industry. The course covers market analysis, brand management, digital marketing, and customer relationship management. Emphasis is on creating competitive marketing plans that drive business growth.

Course Objectives:

  • Understand advanced marketing techniques for hospitality.
  • Develop strategic marketing plans.
  • Utilize digital marketing tools effectively.
  • Enhance customer relationships through targeted marketing.

Learning Outcomes:

  • Create comprehensive marketing strategies.
  • Analyze market trends and consumer behavior.
  • Implement effective digital marketing campaigns.
  • Manage customer relationships and loyalty programs.
SKU: 6800-1-1-1-1 Categories: , , Tag:


Course Contents:

Unit 1: Introduction to Digital Transformation

  • Overview of digital transformation concepts.
  • Importance of digital technologies in hospitality.

Unit 2: Digital Technologies in Hospitality

  • Key digital tools and systems.
  • Implementing technology in hospitality operations.

Unit 3: Customer Experience Enhancement

  • Using technology to enhance customer service.
  • Personalized customer experiences.

Unit 4: Data Analytics and Business Intelligence

  • Collecting and analyzing data.
  • Applying business intelligence for decision-making.

Unit 5: Online Booking Systems

  • Implementing and managing online booking platforms.
  • Enhancing online booking experiences.

Unit 6: Mobile Technologies

  • Utilizing mobile apps and services.
  • Mobile customer engagement strategies.

Unit 7: Digital Marketing Tools

  • Leveraging digital marketing platforms.
  • Creating effective digital marketing campaigns.

Unit 8: Cybersecurity in Hospitality

  • Understanding cybersecurity threats.
  • Implementing cybersecurity measures.

Unit 9: Managing Digital Change

  • Leading digital transformation initiatives.
  • Managing resistance to change.

Unit 10: Capstone Project

  • Developing a digital transformation plan.
  • Implementing digital strategies learned in the course.


  • Participation and Engagement (20%)
  • Case Studies and Projects (30%)
  • Midterm and Final Exams (30%)
  • Capstone Project (20%)

AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.

  • Interactive activities and learning path
  • Instant access to our platform/multimedia content
  • 1-year full access to the purchased courses