Event Planning and Management


Course Description:
This course covers the essentials of planning and managing events in the hospitality industry. Topics include event design, budgeting, marketing, logistics, and risk management. Participants will learn to organize and execute successful events.

Course Objectives:

  • Understand the principles of event planning and management.
  • Develop effective event design and budgeting strategies.
  • Implement marketing and logistics plans for events.
  • Manage risks and ensure successful event execution.

Learning Outcomes:

  • Plan and manage events effectively.
  • Develop and implement event design and budgeting strategies.
  • Execute marketing and logistics plans for events.
  • Manage risks and ensure successful event outcomes.


Course Contents:

Unit 1: Introduction to Event Planning

  • Overview of event planning concepts.
  • Importance of event planning in hospitality.

Unit 2: Event Design and Conceptualization

  • Techniques for event design and conceptualization.
  • Developing creative event concepts.

Unit 3: Budgeting and Financial Planning

  • Strategies for event budgeting and financial planning.
  • Managing event costs.

Unit 4: Venue Selection and Management

  • Selecting and managing event venues.
  • Venue logistics and operations.

Unit 5: Vendor Management

  • Managing vendors and suppliers.
  • Negotiating and coordinating with vendors.

Unit 6: Marketing and Promotion

  • Marketing strategies for events.
  • Promoting events effectively.

Unit 7: Event Logistics and Coordination

  • Managing event logistics and coordination.
  • Ensuring smooth event operations.

Unit 8: Risk Management and Contingency Planning

  • Identifying and managing event risks.
  • Developing contingency plans.

Unit 9: Post-Event Evaluation

  • Evaluating event outcomes.
  • Learning from event experiences.

Unit 10: Capstone Project

  • Developing an event planning and management plan.
  • Implementing event planning strategies learned in the course.


  • Participation and Engagement (20%)
  • Case Studies and Projects (30%)
  • Midterm and Final Exams (30%)
  • Capstone Project (20%)

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