Healthcare Marketing and Communications | Health Care | Courses


Description: Participants will explore techniques for marketing hospital services and effective communication with stakeholders. The course covers branding, public relations, patient communication, and the use of digital marketing tools. Practical projects will help participants develop and implement marketing plans.


  1. Understand healthcare marketing principles.
  2. Develop effective marketing strategies.
  3. Implement communication plans for various stakeholders.
  4. Utilize digital marketing tools and techniques.
  5. Evaluate the effectiveness of marketing campaigns.


  1. Introduction to Healthcare Marketing
  2. Branding and Positioning in Healthcare
  3. Market Research and Analysis
  4. Marketing Strategies and Planning
  5. Public Relations in Healthcare
  6. Patient Communication and Engagement
  7. Digital Marketing in Healthcare
  8. Social Media and Online Presence
  9. Evaluating Marketing Effectiveness
  10. Case Studies and Marketing Projects


AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.

  • Interactive activities and learning path
  • Instant access to our platform/multimedia content
  • 1-year full access to the purchased courses