Course Description: This course provides training on developing and implementing effective marketing strategies for healthcare organizations. Participants will learn about market research, branding, and digital marketing to enhance patient engagement and organizational growth.
Outcomes:
- Develop effective healthcare marketing strategies.
- Conduct market research to identify opportunities.
- Implement branding and positioning techniques.
- Utilize digital marketing to engage patients.
- Enhance patient engagement and organizational growth through marketing.
Units:
- Introduction to Healthcare Marketing Strategies
- Principles of Marketing in Healthcare
- Market Research and Analysis
- Branding and Positioning in Healthcare
- Developing Marketing Plans
- Digital Marketing Techniques for Healthcare
- Social Media Marketing in Healthcare
- Evaluating Marketing Outcomes
- Engaging Patients Through Marketing
- Case Studies and Practical Applications in Healthcare Marketing
