Hospitality Brand Management


Course Description:
This course covers the principles of brand management in the hospitality industry. Topics include brand identity, brand positioning, marketing communications, and brand equity. Participants will learn to build and manage strong hospitality brands.

Course Objectives:

  • Understand the principles of brand management.
  • Develop strong brand identities and positioning strategies.
  • Implement effective marketing communications.
  • Measure and enhance brand equity.

Learning Outcomes:

  • Build and manage strong hospitality brands.
  • Develop and implement brand positioning strategies.
  • Utilize marketing communications effectively.
  • Measure and enhance brand equity.


Course Contents:

Unit 1: Introduction to Brand Management

  • Overview of brand management concepts.
  • Importance of brand management in hospitality.

Unit 2: Brand Identity Development

  • Techniques for developing brand identity.
  • Creating a strong brand image.

Unit 3: Brand Positioning Strategies

  • Developing and implementing brand positioning strategies.
  • Differentiating the brand from competitors.

Unit 4: Marketing Communications

  • Strategies for effective marketing communications.
  • Developing marketing messages and campaigns.

Unit 5: Brand Equity Measurement

  • Measuring brand equity.
  • Analyzing brand performance.

Unit 6: Digital Branding

  • Leveraging digital platforms for brand promotion.
  • Developing digital branding strategies.

Unit 7: Case Studies in Brand Management

  • Successful brand management implementations.
  • Lessons learned from case studies.

Unit 8: Crisis Management for Brands

  • Managing brand crises.
  • Developing crisis management plans.

Unit 9: Future Trends in Brand Management

  • Exploring future trends in brand management.
  • Preparing for changes in the branding landscape.

Unit 10: Capstone Project

  • Developing a brand management plan.
  • Implementing brand management strategies learned in the course.


  • Participation and Engagement (20%)
  • Case Studies and Projects (30%)
  • Midterm and Final Exams (30%)
  • Capstone Project (20%)

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