Description
Unit 1: Foundations of Diplomatic Media Engagement
Introduces the role of media engagement in diplomatic public diplomacy.
Learning Objectives:
– Prepare diplomats to perform confidently in live media interviews.
– Develop strategic messaging aligned with foreign policy priorities.
Content: Introduces the role of media engagement in diplomatic public diplomacy.
Activity: Draft a talking points brief and media Q&A log.
Assessment: Talking points accuracy and clarity rubric.
Unit 2: Interview Formats: Press, Broadcast, Podcast, and Digital Media
Explores platform-specific styles and preparation needs.
Learning Objectives:
– Develop strategic messaging aligned with foreign policy priorities.
– Use bridging and blocking techniques to stay on message.
Content: Explores platform-specific styles and preparation needs.
Activity: Analyze recorded interviews for style, tone, and framing.
Assessment: Interview analysis paper and critique.
Unit 3: Message Mapping and Strategic Framing
Trains concise messaging and bridging to priority talking points.
Learning Objectives:
– Use bridging and blocking techniques to stay on message.
– Adapt tone and delivery to different media formats and audiences.
Content: Trains concise messaging and bridging to priority talking points.
Activity: Practice bridging exercises in partner drills.
Assessment: Bridging drill performance log.
Unit 4: Handling Difficult Questions and Maintaining Control
Practices responses to hostile or unexpected questions.
Learning Objectives:
– Adapt tone and delivery to different media formats and audiences.
– Handle aggressive questions and unexpected topics with poise.
Content: Practices responses to hostile or unexpected questions.
Activity: Conduct mock interviews with difficult journalist personas.
Assessment: Mock interview delivery and tone evaluation.
Unit 5: Nonverbal Communication and On-Camera Techniques
Covers posture, eye contact, tone, and visual presentation.
Learning Objectives:
– Handle aggressive questions and unexpected topics with poise.
– Build audience trust and credibility through storytelling.
Content: Covers posture, eye contact, tone, and visual presentation.
Activity: Film and review two-minute message delivery samples.
Assessment: Video review and instructor scoring.
Unit 6: Live Interview Simulations and Practice
Engages in repeated interview practice with increasing difficulty.
Learning Objectives:
– Build audience trust and credibility through storytelling.
– Coordinate with media officers to manage message consistency.
Content: Engages in repeated interview practice with increasing difficulty.
Activity: Participate in rotating mock interviews with instructor feedback.
Assessment: Simulation rubric and pacing feedback.
Unit 7: Media Coordination and Pre-Interview Preparation
Teaches collaboration with comms officers and planning for media moments.
Learning Objectives:
– Coordinate with media officers to manage message consistency.
– Practice on-camera presence and nonverbal communication skills.
Content: Teaches collaboration with comms officers and planning for media moments.
Activity: Plan a media engagement rollout with supporting materials.
Assessment: Engagement plan rubric and Q&A readiness checklist.
Unit 8: Public Engagement and Narrative Framing
Develops stories and analogies that humanize diplomatic messages.
Learning Objectives:
– Practice on-camera presence and nonverbal communication skills.
– Receive detailed feedback through video review and peer critique.
Content: Develops stories and analogies that humanize diplomatic messages.
Activity: Write a short personal story linking national policy to human values.
Assessment: Storytelling effectiveness rubric.
Unit 9: Simulation: Media Interview Panel with Crisis Context
Simulates a high-pressure, politically sensitive interview scenario.
Learning Objectives:
– Receive detailed feedback through video review and peer critique.
– Develop a personal interview preparation checklist and practice routine.
Content: Simulates a high-pressure, politically sensitive interview scenario.
Activity: Lead a crisis-response interview and debrief session.
Assessment: Crisis interview scorecard and peer assessment.
Unit 10: Capstone: Personal Media Performance Portfolio
Students reflect, analyze, and present a personal communication toolkit.
Learning Objectives:
– Develop a personal interview preparation checklist and practice routine.
– Prepare diplomats to perform confidently in live media interviews.
Content: Students reflect, analyze, and present a personal communication toolkit.
Activity: Compile a final video portfolio with performance commentary.
Assessment: Capstone portfolio and final presentation review.
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