Course Description: This course provides training on managing public relations for healthcare organizations. Participants will learn about media relations, community engagement, and crisis management to enhance organizational reputation and patient trust.
Outcomes:
- Manage public relations effectively for healthcare organizations.
- Develop and maintain media relations.
- Engage with the community to build trust.
- Implement crisis management strategies.
- Enhance organizational reputation and patient trust through public relations.
Units:
- Introduction to Public Relations in Healthcare
- Principles of Public Relations
- Media Relations and Communication
- Community Engagement Strategies
- Crisis Management in Healthcare
- Developing Public Relations Plans
- Evaluating Public Relations Outcomes
- Engaging Patients and Families in Public Relations
- Best Practices in Public Relations
- Case Studies and Practical Applications in Public Relations
