Course Description: This course provides training on utilizing social media marketing techniques for healthcare organizations. Participants will learn about social media platforms, content creation, and community management to enhance patient engagement and organizational growth.
Outcomes:
- Implement effective social media marketing strategies in healthcare.
- Utilize social media platforms to engage patients.
- Develop social media content and campaigns.
- Manage social media communities effectively.
- Enhance patient engagement and organizational growth through social media marketing.
Units:
- Introduction to Social Media Marketing in Healthcare
- Principles of Social Media Marketing
- Social Media Platforms and Strategies
- Developing Social Media Content
- Implementing Social Media Campaigns
- Community Management on Social Media
- Evaluating Social Media Marketing Outcomes
- Engaging Patients Through Social Media
- Best Practices in Social Media Marketing
- Case Studies and Practical Applications in Social Media Marketing
