- Understanding of basic digital marketing concepts.
- Identify and understand the target audience, buying behaviors, and how to create customer personas.
- Strategies to develop or improve brand image and increase brand awareness that aligns with targeted audience preferences.
- Creation of content for digital marketing campaigns, including ad copy, headlines, and visuals.
- Knowledge and skills to improve SEO for a website or blog.
- Ability to create, run and optimize paid advertising campaigns on various platforms like Google AdWords, Facebook Ads, and Instagram Ads.
- Introduction to analytics metrics and the tools to interpret and analyze digital information
- Understand the importance of social media and implement a social media marketing strategy
- Create effective email marketing campaigns that build brand loyalty, generate leads, and increase conversion rates.
- Develop a comprehensive and real-world-like digital marketing plan for a business.
Course Title: Certified Digital Marketing Professional Proficiency Level: Intermediate Prerequisite Requirements: Prior knowledge of marketing or experience working in marketing-related roles. Course Description: The course is designed to help learners develop practical skills required for an Intermediate Certified Digital Marketing Professional in a modern business environment. The course follows industry-wide standards and best practices, and all objectives are measurable for the successful digital marketing of a business. Course Structure: Unit 1: Introduction to Digital Marketing Unit 2: Understanding Your Audience Unit 3: Developing Brand Strategies Unit 4: Creating Content that Resonates Unit 5: Search Engine Optimization (SEO) Unit 6: Paid Advertising Unit 7: Analytics and Metrics Unit 8: Social Media Marketing Unit 9: Email Marketing Unit 10: Capstone Project Course Objectives:
Digital Marketing & Social Networks & The Google Advantage Course Syllabus
Course Description: This online course will provide an overview of digital marketing, social networks, and the advantages of using Google. It will cover topics such as the benefits of social media marketing, best practices for Google+, and the advantages and disadvantages of both social media ads and Google Ads. Students will learn how to use these tools to create successful digital marketing campaigns. Course Objectives:- Understand the fundamentals of digital marketing
- Learn about the different types of social networks available
- Identify the benefits of using Google+ for digital marketers
- Develop an understanding of best practices for creating a successful Google+ Business page
- Compare and contrast the advantages and disadvantages of both social media ads and Google Ads
- Analyze how to use these tools to create successful digital marketing campaigns
- Explore trends in social media advertising
- Examine when it is necessary to use Google Ads instead of social media ads
- Investigate how to leverage the power of popular social media networks for marketing and branding goals
- Discover ways to push brand image and online presence with Google+
Course Description: Introduction to mobile devices, email, basic apps, and safe internet browsing. Objectives:- Operate smartphones and computers for communication and job search.
- Apply basic digital security practices.
Course Description: This course covers digital innovations in urban transport, focusing on the technologies and solutions that enhance urban mobility. Students will learn about smart mobility solutions, digital infrastructure, and the role of data analytics in improving urban transport systems. Course Objectives:- Understand the role of digital innovations in urban transport.
- Learn about smart mobility solutions and digital infrastructure.
- Explore the impact of data analytics on urban transport.
- Develop skills for implementing digital transport solutions.
- Implement smart mobility solutions in urban transport.
- Utilize digital infrastructure to enhance urban mobility.
- Apply data analytics to improve transport systems.
- Manage digital innovations in urban transport effectively.
Course Description: This course explores digital innovations in maritime transport, focusing on the technologies and solutions that enhance maritime operations. Students will learn about digital infrastructure, data analytics, and the impact of digitalization on maritime transport. Course Objectives:- Understand the role of digital innovations in maritime transport.
- Learn about digital infrastructure and technologies.
- Explore the impact of digitalization on maritime operations.
- Develop skills for implementing digital solutions in maritime transport.
- Implement digital innovations in maritime transport.
- Utilize digital infrastructure to enhance maritime operations.
- Apply data analytics to improve maritime transport systems.
- Manage digital transformation effectively in maritime contexts.
Course Description: This course focuses on the digitization of freight corridors, enabling real-time monitoring, optimization, and seamless cargo movement. Objectives:- Understand the role of digital freight corridors in global logistics.
- Implement real-time tracking technologies for freight operations.
- Develop smart corridor strategies for increased cargo efficiency.
- Integrate AI and IoT for predictive freight movement analysis.
- Reduce transit delays using real-time optimization solutions.
- Improve freight security with blockchain-based digital records.
- Assess international case studies of digital freight corridors.
- Optimize regulatory compliance through digital documentation.
- Improve data-driven decision-making for freight logistics.
- Develop a strategy for implementing digital freight corridors.
Course Description: This course explores how digital platforms, social media, and technology shape diplomatic communication and national branding. Participants will gain skills in crafting digital strategies for embassies, responding to crises online, and building positive global perceptions through digital content. Topics include public diplomacy, disinformation countermeasures, and digital engagement metrics that influence modern diplomatic practice. Course Length: 6 weeks (36 total instructional hours) Proficiency Level: Advanced Prerequisite: Completion of a lower-intermediate ESL course or equivalent language proficiency Course Objectives:- Define eDiplomacy and its role in modern international relations.
- Analyze digital platforms used by embassies and ministries of foreign affairs.
- Craft content for diplomatic messaging across digital channels.
- Measure digital engagement and its impact on public perception.
- Identify and counteract disinformation and reputational threats.
- Develop strategies for online crisis communication and response.
- Apply branding principles to strengthen a nation’s digital image.
- Adapt messaging to regional, linguistic, and cultural audiences.
- Collaborate with media and tech stakeholders to amplify diplomatic reach.
- Design a comprehensive digital diplomacy and branding strategy.
Course Description: This course covers the fundamentals of digital communications. Students will learn about various communication channels and their features, such as digital audio, video, radio, internet services, and mobile networks. At the end of this course, students will be able to analyze modern communication systems and create custom applications for effective communication. Course Objectives:- Understand the basics of digital communication systems
- Learn how different channels are used for communication
- Explore principles of data transmission & networking
- Analyze voice over the internet (VoIP) & mobile networks
- Utilize radio waves for broadcasting
- Comprehend modulation techniques & protocols
- Evaluate network security measures & encryption algorithms
- Create custom applications on distributed systems
- Develop strategies for efficient video streaming
- Design custom solutions based on communication needs
Course Description: This course covers the principles and techniques of digital communication systems, including modulation, coding, and signal processing. Students will learn about the design and operation of digital communication systems. Course Objectives:- Understand the principles of digital communication.
- Learn about modulation techniques and their applications.
- Explore coding methods for error detection and correction.
- Study signal processing techniques in digital communication.
- Analyze the performance of digital communication systems.
- Explain the principles of digital communication.
- Apply modulation techniques in digital communication systems.
- Implement coding methods for error detection and correction.
- Utilize signal processing techniques in digital communications.
- Evaluate the performance of digital communication systems.
Course Description: This course covers the principles and techniques of digital communication systems, including modulation, coding, and signal processing. Students will learn about the design and operation of digital communication systems. Course Objectives:- Understand the principles of digital communication.
- Learn about modulation techniques and their applications.
- Explore coding methods for error detection and correction.
- Study signal processing techniques in digital communication.
- Analyze the performance of digital communication systems.
- Explain the principles of digital communication.
- Apply modulation techniques in digital communication systems.
- Implement coding methods for error detection and correction.
- Utilize signal processing techniques in digital communications.
- Evaluate the performance of digital communication systems.