Course Description: This course explores marketing principles and strategies specific to the hospitality industry. Topics include market segmentation, branding, digital marketing, and customer relationship management. Participants will learn to market hospitality services effectively. Course Objectives:

• Understand the principles of marketing in hospitality.
• Develop effective marketing strategies and plans.
• Utilize digital marketing tools and techniques.

Learning Outcomes:

• Apply marketing principles in hospitality settings.
• Develop and implement effective marketing strategies.
• Utilize digital marketing tools and techniques effectively.

Course Description: This course focuses on human resources management in the hospitality industry. Topics include recruitment, training, performance management, employee relations, and labor law. Participants will learn to manage hospitality staff effectively. Course Objectives:

• Understand HR management principles and practices.
• Develop effective recruitment and training strategies.
• Implement performance management and employee relations plans.

Learning Outcomes:

• Apply HR management principles in hospitality settings.
• Develop and implement recruitment and training strategies.
• Enhance performance management and employee relations.