Description
Unit 1: Foundations of Diplomatic Communication
Introduces the theory and practice of diplomatic communication.
Learning Objectives:
– Define the principles of media relations and public diplomacy.
– Develop communication strategies aligned with diplomatic objectives.
Content: Introduces the theory and practice of diplomatic communication.
Activity: Write a diplomatic communication principles manifesto.
Assessment: Manifesto rubric and peer feedback.
Unit 2: Message Framing and Public Narrative
Teaches how to frame issues and shape perceptions in global affairs.
Learning Objectives:
– Develop communication strategies aligned with diplomatic objectives.
– Craft clear, concise, and compelling messages for diverse audiences.
Content: Teaches how to frame issues and shape perceptions in global affairs.
Activity: Create a messaging framework for a complex global issue.
Assessment: Messaging framework evaluation and instructor review.
Unit 3: Media Engagement: Tools, Channels, and Stakeholders
Explores media ecosystems and professional communication tools.
Learning Objectives:
– Craft clear, concise, and compelling messages for diverse audiences.
– Engage confidently with journalists, broadcasters, and influencers.
Content: Explores media ecosystems and professional communication tools.
Activity: Draft a press release and pitch to a media outlet.
Assessment: Press release grading guide.
Unit 4: Social Media and Digital Messaging for Diplomats
Covers ethical and strategic use of social media in foreign service.
Learning Objectives:
– Engage confidently with journalists, broadcasters, and influencers.
– Manage media relations during crises, scandals, or emergencies.
Content: Covers ethical and strategic use of social media in foreign service.
Activity: Audit a diplomatic social media account and propose improvements.
Assessment: Audit report and digital media critique.
Unit 5: Spokesperson Roles and Press Briefing Skills
Trains press interaction, briefing delivery, and Q&A handling.
Learning Objectives:
– Manage media relations during crises, scandals, or emergencies.
– Use social media platforms responsibly and strategically.
Content: Trains press interaction, briefing delivery, and Q&A handling.
Activity: Deliver a mock press briefing and answer tough questions.
Assessment: Briefing delivery and Q&A rubric.
Unit 6: Crisis Communication Planning and Implementation
Develops readiness to communicate under pressure and uncertainty.
Learning Objectives:
– Use social media platforms responsibly and strategically.
– Prepare and deliver press briefings and interviews effectively.
Content: Develops readiness to communicate under pressure and uncertainty.
Activity: Develop a crisis communication flowchart and key messages.
Assessment: Flowchart and message toolkit rubric.
Unit 7: Reputation Management and Strategic Response
Focuses on reputation protection during scandals and misinformation.
Learning Objectives:
– Prepare and deliver press briefings and interviews effectively.
– Monitor, analyze, and respond to media narratives in real time.
Content: Focuses on reputation protection during scandals and misinformation.
Activity: Analyze a reputational crisis case study and write a response plan.
Assessment: Crisis response plan scoring guide.
Unit 8: Real-Time Monitoring and Media Analysis
Teaches media scanning, sentiment tracking, and quick-response writing.
Learning Objectives:
– Monitor, analyze, and respond to media narratives in real time.
– Mitigate reputational risks through strategic communications.
Content: Teaches media scanning, sentiment tracking, and quick-response writing.
Activity: Use media monitoring tools to track and analyze headlines.
Assessment: Media analysis report and data summary.
Unit 9: Simulation: Handling a Media Crisis at Post
Simulates a breaking-news scenario requiring rapid coordination.
Learning Objectives:
– Mitigate reputational risks through strategic communications.
– Design a mission-level media and crisis communication plan.
Content: Simulates a breaking-news scenario requiring rapid coordination.
Activity: Lead a press team during a simulation involving international coverage.
Assessment: Simulation performance and team coordination score.
Unit 10: Capstone: Media and Crisis Communication Strategy
Students present a strategic plan for managing media and crisis.
Learning Objectives:
– Design a mission-level media and crisis communication plan.
– Define the principles of media relations and public diplomacy.
Content: Students present a strategic plan for managing media and crisis.
Activity: Present a mission-wide communication and media plan.
Assessment: Capstone strategy document and oral presentation rubric.
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