Course Description: This course explores the use of social media marketing in the hospitality industry, covering strategy development, content creation, customer engagement, and performance measurement.
Course Objectives:
- To understand the importance of social media marketing in hospitality.
- To develop effective social media strategies.
- To create engaging content for social media platforms.
- To measure the success of social media campaigns.
Learning Outcomes:
- Explain the role of social media in hospitality marketing.
- Develop comprehensive social media marketing plans.
- Create and curate engaging content.
- Analyze and improve social media marketing performance.
