Products 141 - 150 from 2050. Products on page
  • Course Description:  This course is designed to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. 
    Course Objectives: 
    • Make marketing decisions in the context of general management
    • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably
    • Use this knowledge in a brand management simulation  
  • Course Description:  This course introduces students to the steps necessary to analyze a problem in information technology and identify and define the computing requirements appropriate to its solution, with a focus on how to design, implement, and evaluate a computer-based system, process, component, or program to meet desired needs. Students learn to analyze the local and global impact of computing on individuals, organizations, and society. This course leads students to recognize the need for continuing professional development and imparts an understanding of professional, ethical, legal, security and social issues, and responsibilities in information technology.  
    Course Objectives: 
    • The fundamental connections linking core business strategy, technology, and innovation 
    • How these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success 
    • About the latest trends and research 
    • About assessment methods for organization and management processes
    • About special tools and techniques for managing and organizing Technology and Innovation 
  • Leadership Excellence for Business Executives 
     
    Program Description:
     
    This course is designed for current and aspiring business executives, focusing on developing advanced leadership skills necessary for driving organizational success. It covers essential leadership concepts, strategies, and practices relevant to the Romanian business environment. The course includes an ESL and language development component to enhance participants’ business English skills, ensuring effective leadership communication. 
     
    Program Objectives: 
     
    • Develop advanced leadership skills. 
    • Understand strategic decision-making and problem-solving. 
    • Enhance team building and communication abilities. 
    • Foster a positive organizational culture. 
    • Enhance English language proficiency for leadership communication. 
  • Advanced Sales Techniques and Customer Relationship Mastery 
     
    Program Description: 
    This course aims to enhance sales professionals’ skills in advanced sales techniques and customer relationship management. Tailored to the Romanian market, it provides practical tools and strategies to drive sales performance and build lasting customer relationships. The course includes an ESL and language development component to enhance participants’ business English skills, crucial for effective sales communication. 
     
    Program Objectives: 
     
    • Master advanced sales techniques and strategies. 
    • Enhance customer relationship management skills. 
    • Understand the sales process and customer journey. 
    Utilize technology to optimize sales and CRM efforts. 
    • Enhance English language proficiency for sales communication. 
  • Program Description: 
    This course is designed to inspire and equip aspiring entrepreneurs with the skills and knowledge needed to launch and grow successful businesses. Emphasizing innovation and creativity, it covers every aspect of starting and managing a business in the dynamic Romanian market. The course includes an ESL and language development component to enhance participants’ business English skills, ensuring effective communication in international entrepreneurship. 
     
    Program Objectives: 
     
    • Develop entrepreneurial mindset and skills. 
    • Understand the process of business planning and development. 
    • Foster innovation and creativity in business. 
    • Navigate the challenges of startup growth and management. 
    • Enhance English language proficiency for entrepreneurial communication. 
  • Description: The Hotel and Resort Management degree is designed for students with a career interest in the lodging and resort industries.  The purpose of the Hotel and Resort Management program is to provide participants with core competencies and experiential learning opportunities in preparation for successful management careers and leadership roles in the resort and hospitality industry. Participants will engage in practical issues of quality and productivity of the utilities and facilities. Learning Outcomes:
    • Understand the different types of resorts.
    • Identify operational environmental standards for all types of resorts
    • Explain the techniques used in distributing activities and facilities in the resort.
    • Participate in resort design and understand master plan development.
    • Be familiar with management problem solving.
    • Learn how to manage the space and capacities within the resort.
    • Be familiar with various types of resorts.
  • Description: This certification covers the management of restaurant operations. Topics include menu planning, cost control, service quality, and staff management. Participants will learn to run successful restaurant businesses. Course Objectives:
    • Understand the principles of restaurant management.
    • Develop effective menu planning and cost control strategies.
    • Enhance service quality and staff management.
    • Manage restaurant operations efficiently.
    Learning Outcomes:
    • Apply restaurant management strategies in hospitality settings.
    • Develop and implement menu planning and cost control strategies.
    • Enhance service quality and staff management.
    • Optimize restaurant operations.
  • Description: This course focuses on Spanish usage in business contexts, including meetings, presentations, negotiations, and networking. It involves case studies, mock meetings, and business writing exercises. Learners will improve their ability to communicate effectively in diverse business situations. Learning Objectives:
    • Understand and use common business terminologies accurately.
    • Communicate effectively about business strategies and operations.
    • Understand and discuss various aspects of business like marketing, finance, HR, etc.
    • Write precise and comprehensive business reports and emails.
    • Deliver clear and structured oral presentations on business topics.
    • Participate in professional discussions and meetings in a business setting.
    • Understand and interpret business literature and research.
    • Use Spanish effectively for teleconferencing and online consultations in a business context.
    • Continually improve their business-specific Spanish skills through self-study and professional development.
    • Develop an understanding of business operations in Spanish -speaking countries.
  • Description: This course is designed for those in the hospitality industry, focusing on guest interactions, tourism vocabulary, and cultural sensitivity. It includes role-plays, travel itinerary planning, and customer service scenarios. Learners will be able to provide excellent service to Spanish-speaking guests. Learning Objectives:
    • Understand and use common tourism and hospitality terminologies accurately.
    • Communicate effectively about customer service, travel, accommodation, and food and beverage services.
    • Write precise and comprehensive tourism and hospitality-specific reports and emails.
    • Deliver clear and structured oral presentations on tourism and hospitality topics.
    • Participate in professional discussions and meetings in a tourism and hospitality setting.
    • Understand and interpret tourism and hospitality literature and research.
    • Use Spanish effectively for teleconferencing and online consultations in a tourism and hospitality context.
    • Continually improve their tourism and hospitality-specific Spanish skills through self-study and professional development.
    • Develop an understanding of tourism and hospitality operations in Spanish-speaking countries.
    • Communicate effectively with clients and stakeholders about tourism and hospitality projects.
  • Course Description:

    This comprehensive course aims to equip leaders with the knowledge and skills necessary to navigate and lead in the global energy sector. Participants will explore a wide range of topics from energy policy and economics to emerging technologies and sustainability. The course is designed to address the multifaceted challenges and opportunities within the global energy landscape.

    Course Objectives:

    1. To understand the global energy landscape, including key players, trends, and challenges.
    2. To analyze the economic, political, and environmental factors influencing energy markets.
    3. To explore emerging technologies and innovations in the energy sector.
    4. To develop strategies for sustainable energy management and policy-making.
    5. To enhance leadership skills tailored to the unique demands of the energy industry.

    Course Outcomes:

    1. Comprehensive knowledge of global energy systems and markets.
    2. Ability to critically evaluate energy policies and their impacts.
    3. Understanding of the role of innovation and technology in the energy sector.
    4. Skills to develop and implement sustainable energy strategies.
    5. Enhanced leadership and strategic thinking capabilities.

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