Course Description: This course provides an in-depth understanding of destination management, focusing on the strategies and tools used to attract and manage visitors. Emphasis is placed on sustainable practices, marketing, and crisis management.
Course Objectives:
- To understand the role of destination management in the hospitality industry.
- To learn effective marketing strategies for destinations.
- To explore sustainable tourism practices.
- To develop crisis management plans for tourism destinations.
Learning Outcomes:
- Explain the principles of destination management.
- Apply marketing strategies to promote destinations.
- Implement sustainable tourism practices.
- Develop and evaluate crisis management plans.
