Process Management Course Syllabus

Course Description: This course provides an in-depth exploration of the fundamentals of process management. Students will learn how to identify, evaluate and improve processes in order to optimize business operations. Through a combination of lectures, case studies, and hands-on activities, students will gain the knowledge and skills necessary to become successful process managers. Course Objectives:

• Understand the basics of process management and its importance in business operations
• Learn how to identify, evaluate and improve processes
• Develop an understanding of process mapping techniques and their application in process management
• Explore the use of Lean BPM principles for efficient and agile workflows
• Gain an understanding of continuous improvement tools for optimizing processes
• Learn how to apply Six Sigma Belts for effective decision-making in process management scenarios
• Become familiar with ITIL 4 Foundation principles for successful implementation of business improvements
• Understand the role of visual management in competitive advantage strategies related to process management projects
• Explore the use of Business Process Management Training (BPMS) certificates as a way to demonstrate expertise in this field to employers or clients

Course Description: This course is designed to help students understand the major functions of management (planning, organizing, leading, and controlling) and the significance of each function in relation to the existence of the company. This course describes how companies use management to set and accomplish goals through individuals, groups, and other types of resources. It also analyzes communication and ethics in the organization. Other topics include decision-making, change, employee development, organizational structures, management control, leadership, conflict resolution, information security, and globalization. Course Objectives:

• Identify the roles and functions of a manager
• Evaluate the need for change and recommend change for a business situation
• Compare and contrast organizational structures and mechanisms for coordination
• Identify the diversity of the American workforce and recommend ways to manage the diverse workforce
• Recognize and apply ways to build effective teams and resolve conflict
• Explore types and methods of managerial control impacting output, behavior, and organizational culture
• Develop a leadership mindset

Course Description: This course will provide an analysis of the economy as a whole including measurement and determination of Aggregate Demand and Aggregate Supply, national income, inflation, and unemployment. Learners will explore fundamental economic ideas and the operation of the economy on a national scale. Production, distribution, and consumption of goods and services, the exchange process, the role of government, the national income and its distribution, GDP, consumption function, savings function, investment spending, the multiplier principle, and the influence of government spending on income and output. This course takes both a short and long-term view of the economy and aims to help learners understand how modern macroeconomics applies to business cycles, economic growth, unemployment, and money. The course evaluates the scope for policy interventions to improve macroeconomic performance. Course Objectives:

• Become familiar with the range of perspectives and approaches found in macroeconomics
• Demonstrate an understanding of the basic analytical concepts that are essential for understanding the global macroeconomy
• Define and measure national income and rates of unemployment and inflation
• Identify the phases of the business cycle and the problems caused by cyclical fluctuations in the market economy
• Define money and the money supply
• Construct the aggregate demand and aggregate supply model of the macroeconomy and use it to illustrate macroeconomic problems and potential monetary and fiscal policy solutions
• Explain the mechanics and institutions of international trade and their impact on the macroeconomy
• Define economic growth and identify sources of economic growth

Marketing on the Internet Course Description: Marketing on the Internet is a comprehensive online course that covers the essential principles of digital marketing. This course will give you an in-depth understanding of how to effectively market products and services online. You will learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. Through interactive lectures, readings, discussions, and assignments, you will develop the knowledge and skills required to design and implement a successful digital marketing campaign. This course is ideal for business owners, aspiring marketers, and digital marketing professionals who want to improve the online visibility of their products and services. Course Objectives:  

• Understand the fundamental principles of digital marketing and its different channels
• Analyze online consumer behavior and implement targeted digital marketing campaigns
• Apply search engine optimization (SEO) best practices to website content
• Develop strategies for content marketing, including writing and publishing blog posts for different audiences
• Understand social media marketing and target-specific audiences using social media platforms
• Develop effective email marketing campaigns
• Implement a pay-per-click advertising campaign by creating keywords, ad groups, and bidding strategies
• Understand data analytics and create performance metrics to measure the efficiency of digital marketing campaigns
• Develop a digital marketing campaign across multiple platforms to create a cohesive brand experience
• Analyze a campaign’s performance and make data-driven decisions to strengthen future marketing strategies